RTOWN and Palmer Rogers Encore Announce Partnership
October 27, 2011
 RTOWN Communications has recently announced a strategic and equity partnership with Palmer Rogers Encore Ventures Inc. The Digital Out of Home (DOOH) media spending is rapidly growing and this new venture will take advantage of that tremendous growth.
Palmer Rogers Encore, a joint venture between advertising executive Frank Palmer and financial executive Mike Rogers, is set to provide RTOWN with business strategy support and financial management expertise. RTOWN is implementing an aggressive growth strategy over the next couple of years.
Tom Horler, President of RTOWN Communications says of the partnership, “Digital advertising continues to build momentum as media planners shift money away from traditional television towards a more targeted approach to advertising. Working with Palmer Rogers Encore, we will be in a better position to take advantage of this trend as we implement our aggressive growth plans.”
RTOWN currently operates in 12 markets across Canada and the Caribbean, reaching over 4.5 million impressions a week. With over a 1,000 market potential, the company is set to have a market size of over $100 million dollars.
“Media buyers and advertisers are hungry for digital out-of-home services because it provides consumers with information that fits with their interests so they’ll tune in, watch and listen,” notes advertising executive Frank Palmer of Palmer Rogers Encore Ventures Inc. “RTOWN has strong fundamentals and its product is one of the best in the industry, which is why we’re confident that the company will grow so quickly and successfully.”
RTOWN has seen sales double between 2006 and 2010 due to the recent acquisitions of Around Town Media and Onext Media Corporation.
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