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Sign Industry: Know Your Rights
ISA’s New Advocacy DVD: “Vital Signs – Vibrant Communities”
By ISA Staff
The International Sign Association recently developed a new informational DVD aimed at educating city sign code developers and regulators on the value of signage and sign users’ inherent rights granted under the US Constitution. At approximately three minutes in length, “Vital Signs - Vibrant Communities” is designed to be viewed by sign companies or end users at public hearings, where citizens are typically given less than five minutes to present their case. Beginning next month, the video will be available at no cost to ISA members and will be distributed directly to government officials at various conferences and programs throughout the year.
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Distribution of ISA’s government relations DVD to city planners and zoning officers will augment the group’s current grassroots-level outreach efforts. It will also provide a useful tool to sign users who are striving at the local level to negotiate fair and reasonable code enforcement with municipal governments.
“This project marks the culmination of more than a year of hard work on the part of ISA’s government relations staff,” said ISA President and CEO Lori Anderson. “It is a tangible example of ISA’s strategic effort to build awareness of the value of signage to our communities among city officials, and to position ISA as an essential resource for sign-related information among businesses associated with or impacted by signs.
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“Non-traditional educational tools such as this DVD will become increasingly important as ISA strives to represent the interests of the sign industry on a comprehensive scale,” she said. “Our goal is to educate broader audiences—including local governments—on the important role on-premise signage plays in the success of business and, therefore, the growth of the economy,” said Anderson.
“Vital Signs - Vibrant Communities” is available free to ISA members. Non-members can purchase the DVD for $3. To learn more, please contact David Hickey, ISA’s government relations director, at (703) 836-4012 or david.hickey@signs.org. |
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